March 3rd, 2009 | Published in online marketing
On Monday, technology and market research company Forrester Research published an 8 pages report titled ‘Add Sponsored Conversations to Your Toolbox‘. The report basically advises corporations to engage bloggers in “sponsored conversations,” or the exchange of goods or credit in exchange for blog coverage.
January 26th, 2009 | Published in uMarket.it
I recently conducted an elaborate study on the Belgian blogosphere’s position on paid blogging. This research was part of the Master Thesis I wrote during my eMBA at the Flanders Business School in cooperation with the Kellogg School of Management. The subject is “uMarket.it: Consumer Generated Marketing”: a venture business plan, research project and financial plan to launch a self-serve online marketplace that allows advertisers to reach out to a European network of bloggers.
I recently conducted an elaborate study on the Belgian blogosphere’s position on paid blogging. This research was part of the Master Thesis I wrote during my eMBA at the Flanders Business School in cooperation with the Kellogg School of Management. The subject is “uMarket.it: Consumer Generated Marketing”: a venture business plan, research project and financial [...]
Hi, my name is Tom Michiels, a digital marketing enthusiast living in Antwerp (Belgium), currently working in online marketing, exploring the intersection between advertising and technology. Feel free to send me an e-mail at tom[AT]tommichiels[DOT]eu
Visit my personal homepage www.tommichiels.eu